As I’ve mentioned previously, your website is only one part of the online presence of your business. There are a number of other components equally as important. I list these below for you as a small business owner to consider and to develop a strategy for implementing them.

Your customers, clients and prospects are online in a variety of different venues; it is important to have a balanced presence across as many of them as your time and resources permit. As you implement and develop them, you will find out which ones work best for you and in what ways they work best.

BUSINESS ONLINE COMPONENTS

  1. YOUR COMPANY’S WEBSITE
  2. SOCIAL MEDIA
    Facebook
    2. Twitter
    3. Pinterest
    4. Others
  3. BUSINESS MEDIA
    1. Google My Business
    2. Bing Places for Business
    3. YELP
    4. LinkedIn for Business
    5. Chamber of Commerce Website
    6. Industry Associations Websites
    7. Business Networking Group Website or Social Media Page
    8. Employee Recruitment Websites
  4. SEO
    Google Webmaster Accounts
    2. Bing Webmaster Accounts
  5. OTHER MEDIA
    1. Local daily and weekly newspapers websites
    2. Community Service Organizations websites/social media pages
    3. Church websites
Your Online Business Components